Strategies Plan
Our objective is to become one of the leading marketer and distributor in Myanmar’s pharmaceuticals industry in years of 2030 with the company’s business growth rate of 25% per annum.
We focus on competitive intent and improve the organization’s competitive strength and long-term market position through creating and fulfill on our customer value.
Establish the products on branding strategy on both OTC and ethical products along with relationships with hospitals, outpatient facilities, assisted living facilities, and physician, dispensing doctors, general practitioners, and most of the specialist, etc.
Provide and support the team to do the brand promotion to get the brand awareness by the prescribers and the doctors in nation wise and also will conduct the OPD sampling activities, participating in the medical conference, and TMA (Trade Marketing Activity) program.
Strategies Plan (Cont’d)
Implement a local campaign with the Company’s targeted market via the use of BTL – Below The Line activity like (flyers, pamphlets, vinyl, local newspaper advertisements), and word of mouth advertising among consumers and also use ATL- Above The Line activity like Billboard, TVC(TV Commercial), and participating in Medical Conference, events etc.
Develop on digital marketing activities as online presence by developing a website and placing the Company’s name and contact information with online directories.
Marketing Strategy
Giant Wave Co., Ltd intends on using a number of marketing strategies that will allow the medicine and health supplements distributor to cover for the demographics and geographic of the target market.
These strategies include traditional print advertisements and ads placed on search engines on the Internet. It will include a description in order to support the business intends to market its services to the general public for the OTC products.
Giant Wave Co., Ltd will also use a prescriber based promotion strategy for the generation of prescription as per the focus products and therapeutic segment wise.